Just putting things straight
Some of the posts on my website will be labelled as review, sponsored post, in collaboration or advertorial – these are my definitions.
This will be a product I have either bought myself or been sent free of charge to review. I will clearly state which. The reviews are always fair and honest. I don’t publish bad reviews – if something isn’t for me or is just no good I return it to the PR and say no more about it. Life is too short to spend time writing and rambling about things I don’t like.
Sponsored Post or In Collaboration With
This is a post where I have received money, vouchers or products in exchange for writing the sponsored post – the content is my own. These posts are clearly labelled sponsored post/in collaboration with.
This is a post or press release where the content is written by the PR/Brand and I am simply paid for hosting it. These posts are clearly labelled advertorial.