Oh my goodness I’ve had my head turned by the delicious artisan doughnut producer Dum Dum Doughnuts….
Launched in 2013 by CEO Paul Hurley, Dum Dum Doughnuts have gone from strength to strength with super successful East London based outlets in Brick Lane, Box Park, Old Street and Westfield Stratford City. The brand are now also the only doughnut brand in Harrods.
Dum Dum are an independent British company that offers high quality, natural artisan doughnuts that are baked fresh every day – in fact, all outlets stay open every day until all doughnuts have sold out. It is exactly this concept which has proved such a hit with the British public.
Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum offer a beautifully baked (not fried) and handmade doughnuts to a growing legion of loyal fans across the UK.
Doughnut flavours include Creme Brûlée, Toffee Apple, Almond Cream & Pistachio and the ‘Zebra’. The Zebra, containing chocolate buttercream and ganache is now famous in its own right and is the daily top-seller in all outlets. Dum Dum also offer the FroDough – ice cream doughnuts which are proving a huge hit!
Dum Dum Doughnuts are significantly lower in fat (half the fat in some instances) than their competitors thanks to their traditional patisserie-based baking process – so unique that it is patented in Europe and the US. The entire Dum Dum team of Donuttiers are pastry chefs or apprentices who have a real passion for good honest food.
Commenting on the Dum Dum Doughnut success CEO and MD Paul Hurley says ‘I am really proud of the reaction to Dum Dum but our achievement is no accident. This is an idea, recipe and brand that had been crafted and planned for over a decade. Our doughnuts frankly are the tastiest you can find, and they are made with honesty, natural ingredients and real baking passion. Our success has everything to do with years of dedication, excellent product and the support of a community of loyal Dum Dum followers. This has been a big year for us brand wise, product wise and outlet wise so we believe that our new website, delivery service and future global expansion plans will only bring us closer to our goal of sharing our doughnuts with as many people as possible across the world.’
Dum Dum will be opening their first international outlet in Dubai by the end of 2015 with another nine UAE stores planned over the next five years.
For more information on Dum Dum Doughnuts head over to www.dumdums.co.uk or catch up with them over on Twitter.
Dum Dum Doughnut outlets are situated in Brick Lane, Box Park, Harrods, Old Street and Westfield Stratford City. Single doughnuts can be purchased for £2 and a boxes from £10.
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